WE'RE TAKING THINGS TO THE NEXT LEVEL
WE'RE TAKING THINGS TO THE NEXT LEVEL
ABOUT DIESEL DENIM FRIDAY
Diesel Denim Fridays (DDF) began as a way for Diesel to bring South Africans' love for music to the forefront of the brand’s local community. What started out as a simple way to entertain Diesel customers in store, has now evolved into a national initiative where the Diesel brand hopes to empower emerging DJs through the DDF platform. DDF is also moving towards a more digital approach as a response to the COVID-19 pandemic.
Each month, Diesel, in partnership with Shimza and the HERO DJs from each city (Durban, Johannesburg, Pretoria and Cape Town) will select a set of emerging DJs to be given the DDF platform as a way to showcase their talent. On the last Friday of the month each HERO DJ will stream live from a different Diesel location across the country, with their selection of three top emerging DJs. All mixes will be streamed through our dedicated DDF website and will be made available after each DDF session.
You will be able to stream, listen, download and vote for your favourite mixes. Voting will be open for 15 days after each session. From there, the HERO DJs will select an overall finalist from their region. The finalists will be in the running to win an opportunity of a lifetime and join their HEROES at the top. The winner DJ will hold the title of Diesel Denim Friday Champion and will receive a cash prize of R50 000, mentorship from the resident DDF HERO DJs, and the rare opportunity to release a track on all digital platforms with support from, and co-produced by, SUPERHERO DJ, Shimza.
How It Works
STREAM GOES LIVE
On the last Friday of every month from 4PM, the DDF website will go live with mixes from across the country, streamed live from select Diesel stores.
LISTEN TO MIXES
Once the mixes are live, you will be able to listen to them again through the DDF website and even download them.
For a period of 2 weeks after the mixes go live you will be able to vote for your favourite mixes on the DDF site, bringing your favourites one step closer to taking a place amongst the HEROES.
YOUR SUPERHERO SHIMZA
International DJ, Ashley Raphala, also well known as DJ Shimza, is a music producer and DJ from Tembisa, Ekurhuleni. He ventured into House Music as a DJ in 2003 which steered him to win the Red Square DJ Competition in 2006. He then went on to win the South African Music Conference which was a DJ spin off competition.
Meet your Hero DJs
Oscar is a DJ that specialises in the sub-genres of Deep House, Soulful House, Deep Tech, Nu-Jazz, Broken Beats, Lounge & Chill Out Music. He has played alongside Kuniyuki Takahashi, Lars Behrenroth, Rocco, Jullian Gomes, DJ Christos, Black Coffee, Trev The Japanese, Vinni Da Vinci, Kat La Kat & DJ Nana to name a few. Oscar Mbo is also the host of the monthly show, The Ashmed Hour.
A South African DJ and television personality born in Pretoria, Lamiez is best known for hosting the SABC 1 music show, Live Amp. After years of being a DJ in the underground, she joined showbiz in 2013 and has not looked back since. Despite the struggles that her family went through, her mother made sure that Lamiez had all the necessary equipment to be a DJ.
Loyiso Mdebuka, affectionately known as DJ Loyd, is a South African-born DJ, TV & radio broadcaster, voiceover artist, MC and self-starting entrepreneur possessing skills and expertise spanning nearly 20 years. His trajectory started in 2006 after a competition win and continued for many more years until he was awarded the Turntablist of the Year in 2010. The award earned him the opportunity to further expand his brand and travel to the Winter Music Conference in Miami.
King Sfiso's name has become synonymous with Afro House in most parts of Africa. Over the past few years, he's had successful releases after collaborating with artists like Shota and Mbuso Khoza. He also collaborated with Culoe De Song and Mondli Ngcobo to produce his smash hit ILANGA which was later remixed by Blackcoffee, Manoo and Enoo Napa. He had a radio show on Gagasi FM which is specifically designed to assist aspiring house DJs and producers, and is now on Ukhozi FM.
WHO WILL EARN A PLACE AT THE TOP AMONGST THEIR HEROES?
Have your say on who you think deserves a place at the top with our DDF HEROES. Listen to the mixes and vote for your favourite DJs. Only one will make it through to the end, so don’t miss out on your opportunity to be part of their journey.