ABOUT DIESEL DENIM FRIDAY
After a successful introduction in 2020, Diesel will return with another instalment of Diesel Denim Friday (DDF) – The Sound of Denim. What started as a way of Entertaining customers at Diesel stores has now evolved into a nation-wide initiative that not only aims to discover new acts but empower and promote them as well.
The brand has once again enlisted some of South Africa’s heavyweights for the initiative led by Shimza and last year’s DDF winner Judy Jay, who the brand has named as their ‘SUPERHERO DJ’s. These two will be supported by the ‘HERO DJs’ who are Oscar Mbo who will be representing Johannesburg, Malankane representing Pretoria, Dj Le Soul representing Durban and, Mshayi & Mr Thela representing Cape Town.
To give more emerging DJs a chance to be part of this year’s instalment, DJs will now be able to submit their entries online during a specific period. This will ensure that you can enter no matter where you are. All the enlisted DJs will form part of the mentorship of the chosen finalists and will decide on the top talents and the overall DDF 2021 winner.
Viewers can now also stream the sets and once again vote for who they think is the Diesel Denim Fridays Champion.
The 411 On How It Works
Enter and Stream
- We are calling emerging DJ’s to enter via our website below. DJ talent can enter their details and upload a link to their mix. This could be via Spotify, Sound Cloud or Youtube.
- The HERO DJ’s will then sift through all entries and choose 5 finalists each from their city (CPT, JHB, DBN, PTA) to come up with the top 20.
- The various finalists will stream live from a Diesel store in their city every Friday as the voting process continues, the mixes will also be uploaded on the Diesel website as well as streamed weekly on the @dieselsa social media pages to allow the public to vote.
Never miss a beat
You will be able to stream, listen, download and vote for your favourites once all the mixes are live.
X marks the spot
Every week, you get a chance to vote for your favourite spinner and bring them even closer to winning the grand prize of R50 000 and being crowned the Diesel Denim Friday Champion.
YOUR SUPERHERO JUDY JAY
The current Diesel Denim Friday champion. Her style is characterised by silky smooth mixes that often come with a spectrum of musical colours and tones.
Judy’s taste is genre bending from disco to downtempo beats, her palate is wide and her selections always on point.
YOUR SUPERHERO SHIMZA
Internationally renowned, critically acclaimed, Shimza carved himself into the great halls of SouthAfrica's dance scene.
A pioneer not just of sound but the entrainment industry as well. Watching Shimza navigate a mixer is a pure art. He is back for another season of Diesel Denim Fridays and we love it.
YOUR HERO DJS
Oscar’s meteoric rise has been characterised by his distinct sound and critically acclaimed releases. A DJs, DJ the Defenders of House producer hasn’t set a foot wrong since bursting into the scene. Now a member of the Diesel Denim Friday Hero team, expect nothing but the finest tunes from Oscar Mbo.
The Gagasi FM radio host slash producer and DJ has made a name for herself in the South African dance scene. LeSoul is constantly perfecting her craft and continues to take Afrotech to new heights. With collaborations with Ralf Gum, Monique Bingham and Black Coffee expect nothing but killer tunes from the Durban native.
Malankane has been spinning wax for years. A seasoned spinner who holds a wealth of wisdom and experience in the game. His unforgettable first release Deep House Chronicles left a mark in the industry. He continues to push boundaries with latest compilation House Blendz. If anyone has an ear for good music, It’s Malankane.
MSHAYI & MR THELA
The Cape Town based duo have pioneered their sound by infusing Gqom with melodic gospel tones and beats. Their sets are characterised by a deep technical understanding of music the CDJ and mixer. Characterised by energetic performances when they step up on the stage it’s ill advised to look away.
ENTER THE COMPETITION
Diesel Denim Fridays is all about you, the spinner. We want to give you the chance to shine and stitch your name in the history books. It’s your turn, your chance, so take the step enter and be part of an amazing journey.